Search Engine Optimization refers to a set of strategies, considered as a part of Search Engine Marketing, used to enhance the volume and quality of traffic to a website. This traffic is generated from search engines through Natural (organic or algorithmic) search results. It is assumed that the higher a site is placed in the search results or the better it ranks the more visitors it will attract. In addition, SEO also focuses of various kinds of search that includes image search, local search, and industry-specific vertical search engines.

SEO mainly focuses on learning how the search algorithms work and what people generally search for through which keywords. Optimizing a site includes working on the site's coding, designing, and structure, along with fixing the problems that could prevent search engine indexing programs from fully spidering a site. Moreover, SEO also focuses on adding and rephrasing the site's content in compliance with the search engine policies. Not only this, the content has to be customized in such a way that search engines can easily index it and becomes interesting and understandable for the visitors.

Keywords Research:

Keywords research is the most widespread way of text search on the web. Usually, the search engines perform their text query and retrieval using keywords. Keywords are basically some significant words in the text of a page. For instance, the keyword for the above given paragraph could be 'Keywords Research'. It is important that the selected keywords should be based upon the keywords analysis scheme.

Keywords Analysis is a method in which the most searched keywords over the net about a specific topic via various tools are researched and then accordingly the text is made. Another important consideration is the relevancy of the keywords. The keywords should be relevant to the text.

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